What is Digital Transformation?

Digital transformation is using digital technologies to change how a business works and how it serves customers. It’s about updating processes, culture, and customer experiences to adapt to new business needs. This modern way of doing business is not just about sales and marketing anymore. It’s all about how a business connects with its customers. Through digital transformation, companies are reviewing and improving everything they do, from their inside systems to how they interact with customers, whether online or face-to-face.